Episode 81

Is Non-Alcoholic Beer Finally Worth Drinking?

Listen: On spotify

Watch: On youtube

Non-alcoholic drinks have been around for years, but something is changing — the quality is finally catching up.

This conversation explores the rapid growth of non-alcoholic beer, wine, and spirits, and why the category no longer feels like a compromise. From improved brewing techniques to changing customer habits, more people are choosing non-alcoholic options not necessarily to quit drinking, but to create flexibility and balance.

Beyond the drinks themselves, the episode also looks at customer behaviour, personalised marketing, and the importance of understanding who you’re actually trying to attract. From targeted communication to premium positioning, the discussion highlights why thoughtful, customer-focused hospitality consistently outperforms broad, generic approaches.

A grounded look at changing drinking culture, evolving consumer expectations, and what hospitality operators should really be paying attention to.